0% Got penalized :(Votes: 0 0. It is an always evolving algorithm that encourages SEO specialists to stay on their toes and keep abreast with updates. Feb 23, 2023 Saurabh Yadav SEO. Marketers have historically used press releases as a way to generate backlinks, draw traffic, and improve search rankings. SIPTU representatives have welcomed the enacting of a Sectoral Employment Order (SEO), today (Thursday, 19th October,) which sets minimum rates of pay in the construction industry as an “important. How it Impacts SEO in 2017 Experts believe that SEO is very much alive and kicking, although the fate of black-hat tactics such as keyword stuffing or spam incoming link building has been sealed. No Comments. Even if social media isn’t a direct Google ranking factor, it is one of the best ways to promote content and be found online. Share on LinkedIn Share. By Anthony Hughes Writing and Speaking 0 Comments. September 25, 2015 March 8, 2017 / Brian Dunn. Press release distribution site that tries to offer the best value for money. 6. 2. The list of books on Search Engine Optimization or “SEO” has summaries, ratings, and direct links to Amazon. Try to incorporate these keywords into the title or the first couple of paragraphs as a priority. Write a press release headline that stands out. Which is, ultimately, what SEO is all about. As we all know SEO is an important component of any digital marketing strategy and if you are interested in learning about improving SEO for your website, you can read more in one of my previous. Langkah awal yang harus dilakukan adalah menetapkan topik press releases teman. 3. Home Writing and Speaking Using On the internet Press Releases for SEO. Sun Zhencheng, a 10-year-old boy from Beijing, challenged crossing the Qiongzhou Strait by paddling a kayak on May 21st. To help us insure we adhere to various privacy regulations, please select your country/region of residence. This helps your release to be indexed by media search engines like Google Images and others. This is the third core algorithm update of the calendar year. However, despite popular. Press release jenis ini berkaitan dengan event yang sedang terjadi. Sometimes, you can take over multiple spots on the the first page of Google for your keywords. press release seo How to find this? Hello, I want to ask how do you find the link for the website which is not google indexed or searchable on that particular website. The list of books on Search Engine Optimization or “SEO” has summaries, ratings, and direct links to Amazon. Google dramatically altered the rules – so much so that a website built with great SEO 12 months ago could well have fallen foul, and dropped in the rankings. Seo Press Release Strategy 2015 by Ally Digital Media Marketing. Press Release issued Jun 7, 2017: Those who practice and advise others on multilingual digital marketing and international SEO are missing a very important factor; their unfamiliarity with the local market and local SEO trends has led them to target only non English key phrases and rank them on Google. A recent article quotes Matt Cutts of Google. Effective press release SEO focuses on quality, rather that quantity. For example, rather than saying “we have acquired,” say “we acquire. This algorithm update made it so that smaller businesses that are. Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. 5 x 0. Only true for e-commerce companies. Premium Explore Gaming. Reply Delete. Here’s how to write a solid press release that includes all the information you’ll need: 1. Utilizing Online Press Releases for SEO. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. Direct value comes when the press release URL itself is ranking in search engine results pages (SERPs), which is possible, albeit rare. What you may not realise is that practicing good seo for the press release is just as important for your press releases as it is for the rest of your online correspondence. The structure of a press release doesn’t deviate all that much, as you’ll see from our downloadable template. Avoid using free or lower tier paid press release networks. The short answer is yes. If there’s one thing that gets me riled up, it’s SEO marketeers proclaiming that backlinks earned through press releases have zero SEO benefit. Fantagio (Korean: 판타지오) is a South Korean entertainment company that operates as a record label, talent training and management agency, as well as movie and K-drama production company. What is Press Release in SEO. " Retrieved November 23, 2023 from / releases / 2017 / 11 / 171130090041. Content: Introduction Elements of Press Release Results & Benfits Sample Sites Queires?. However, many people don’t know how to write a compelling press. By: Anthony Santiago. However, since companies started abusing this short form by preferring backlink stuffing over text quality, the SEO effect of press releases has decreased dramatically. Press Releases for SEO – Press releases are an essential part of website SEO. Google confirms a core algorithm update, the December 2020 Core Update, is rolled out on December 3, 2020. The. Proactive Reputation Management. Having a press release for SEO has several advantages, such as-. By Brandi Lewis April 15, 2017 April 15, 2017 Writing and Speaking. SEO Strategies for Your Press Releases L. Track Performance Using Analytics Tools. Write a press release with the topic in your headline, mention the keyword /variants of the keyword a few times in the body, link those keywords to the page on your website that you’ve created. February 13, 2017. Google's major local algorithm update, dubbed "Pigeon", expanded to the United Kingdom, Canada, and Australia. Save my name, email, and website in this. Actually, Dave, news releases can provide some of the best search engine optimization (SEO) for your Web site or blog – and in many cases, distribution is free. However, if the press release itself gets listed high in the SERP's, it can create excellent exposure for a website. The title and meta description tags remain of great importance. Mr. Here is the example Google gives in its webmaster guidelines to illustrate a problematic press release. Click on the ‘Link Building Tool’ feature below. The film was released on 9 August 2017. Do your research and find the keywords relevant to your field. Press release can also be used to praise your existing SEO strategy. Since a press release informs people about the achievements or offerings of your business, it is important to tailor them specifically to your target audience. Press Release submission is one of the crucial backlinks building activities in an SEO campaign that helps in building high-quality backlinks as well as driving huge traffics towards your website. Stay Updated. . By Brandi Lewis April 15, 2017 April 15, 2017 Writing and Speaking. Those kinds of press release are just another form of crappy, thin, spammy content. Writing a news release about a company’s latest activities, goods, or programs and sending it to PR sites is known as press release submission. Full content visible, double tap to read brief content. Bruce Clay is founder and president of Bruce Clay Inc. Using On the internet Press Releases for SEO. Free trial available!October 3, 2017. Press release submission is an important part of SEO and can be a great way to get your business noticed. All that changed with the rise of Google Penguin and other related updates. Step 4. Their text-only format makes them pretty boring to read. We’ve seen the ups and downs in the Public Relations industry over the years and have helped inform many Public Relations professionals on the finer arts of SEO by speaking at events like PRSA, providing. Back on July 21, 2014, I contributed an article to The SEM Post entitled, “It Just So Happens That Press Release SEO is Only MOSTLY Dead. The expanse of organic search is no exception in the field of marketing, which continues to grow on a yearly basis. It’s true that you can fire off one release and land a few backlinks. Videos. Research what your competitors are doing, and do it better. With plans starting at $99. Tue, 11/14/2023. Using Online Press Releases for SEO By Brandi Lewis April 15, 2017 April 15, 2017 Writing and Speaking A great way to gain back links, exposure and credibility is through online pr announcements. - November 23, 2023) - WHY: Rosen Law Firm, a global investor rights law firm, reminds purchasers of the securities of Brainstorm Cell Therapeutics Inc. 2. You should search for keywords relevant to your industry and include those keywords in the title, introduction, and the content of your press release. 2 Launch of a new product. 5 Ways online Press Releases enhance SEO With SEO turning out to be an indispensable marketing necessity, online entrepreneurs are increasingly warming up to the concept, as well as trying their best to achieve search engine optimization goals. The drama slated for eight episodes with 1970s Daegu as the backdrop. Air Jordan XXX1 “Why Not” PE – Release Date: April 29, 2017 – $200 Air Jordan XXX1 “Why Not” PE. The content should also include solid keywords and phrases to help boost SEO rankings and generate. SEO Myth. A PR in 2021 needs to be optimized on the company’s end for search engines! While some companies will put “nofollow” or other attributes on a PR, this doesn’t mean that it isn't still valuable. PRESS RELEASE SEO 8 When there are two or more common ways of saying a word or phrase that is central to your press release (e. Staying Power. BEST PRACTICES TO AVOID PRESS RELEASE SEO PENALTIES. Place your brand name in the HTML Title of the press release, but make it different than the headline. The JM Internet Group, a leader in online SEO training, is proud to announce an update to its popular list of best SEO books for 2017. For more information watch out the slides on benefits of Press release. SEO is like a baby. So I think it will help you to know, What Is the Use of Press Release Submission in SEO. That starts with reading your press release. Choose your format. Of course, you not only need to know how to make better podcasts for SEO,. Experts use this strategy for their website SEO so they need to know How to Use Press Releases for SEO. Control Your Story. A press release is traditionally composed of. Recent. Keywords are the bedrock of SEO: press releases are no different. This article explores the relationship between press releases and SEO, common mistakes companies do and provides tips and guidelines for creating a winning press release. However, its impact on search engine optimization (SEO) is often overlooked. No related posts. Since its humble beginnings in 2004, this is where SEO happens. The first group in this target audience is journalists, so your press release can gain some media attention. WASHINGTON, March 29, 2017 /PRNewswire/ -- Over half (52%) of small businesses in the US invested in search engine optimization (SEO) in 2016, and 74% expect to do so in 2017, according to new. press release SEO was rated as the most effective emerging marketing channel • The challenge is convincing colleagues or clients that press release SEO is a rewarding route to success. A press release is a short, official statement sent to the media for publicity. Learn how to write a press release that ranks well on search engines with these best practices for SEO. My name is R. However, despite popular belief that press releases help your SEO, they actually don't help as much as you think. The Moz Blog. If you want your content to rank, I suggest aiming for a minimum length of 1,200 words for standard blog posts, and 2,000 words+ for evergreen content. press release includes a Great Headline and Images. chance to publicize an important announcement New Releases; Lists;. Full list of future releases. Gmail Password Reset Number. Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Or, you can scan the infographic below that Aaron Wall of SEO Book published on Oct. SEO & Lead Generation. If you properly optimize this paragraph, it will entice your audience to keep reading. Link from the press release to the relevant sub-page on your website, not the home page. Release Date: April 29, 2017 Price: $200 Warren Buffett’s Business Wire Awarded Patent For Press Release SEO. A good press release that shares interesting, relevant information will be much more successful than one. 2. 1-630-590-7738. Final Thoughts. April 15, 2017. Posted On 14 Jul 2017; By SEO and Link Building Blog; In SEO and Link Building;. 1. Press Releases; SEO Consulting; SEO Link Building; Business Listings; Content Creation; Online Reputation; Google Submission; Private Blog Networks; Web Design. The Most Important Factors To Consider For Local SEO In 2017. Although this type of media is always published by a third party, there are ways marketers can position themselves for earned media opportunities. He launched his singing career after winning the talent reality show Superstar K in 2009, and made his acting breakthrough in Reply 1997 (2012). • Justify investment with Web analytics: – If a press release also includes links to interesting, related content, then it can drive traffic to a website. And I expect machine learning signals to become a bigger and bigger piece of the pie. More importantly, they can be extremely effective when optimized correctly for news wires, readers and search engines. Avoid conversational footnotes or casual tones. Tetapkan intisari press release. Press Releases; Research. Do Press Releases Still Have SEO Significance? Press Releases. com: Desktop search traffic represents 71% of all traffic from desktop. Summarize the ‘who’ and the ‘what’ in a boilerplate. Discover the English Audiobook at Audible. A well-executed press release is a valuable search engine optimization tool. ”. Since then, he has starred in television series Master's Sun (2013), High School King of Savvy (2014), Hello Monster. Earned media, or earned content, is any material written about you or your business that you haven't paid for or created yourself. Match case Limit results 1 per page. By Melissa Hoffmann. 9 million in USA will be mobile phone users in 2017. The release notes offer a brief summary of all relevant changes. link press release seo seo + digital marketing Replies: 0; Forum: White Hat SEO; PRESS RELEASE: Starting from $35 ONLY | Distribution ABC, NBC, FOX, CBS & more. 7 million people in Canada and 222. A press release enables your website to provide updates, news, and events pertaining to your business. Edit, proofread, and improve the content. Above are the top 10 press release sites list, now find below the best press release submission sites list. 5 must-do technical SEO audit items in 2017 by Aleyda Solis, published on 6/22/2017. They help to increase website traffic and improve the visibility of your website. But are they still relevant in 2023? press-release-seo-in-2017 07/09/2019. § Why you should use an SEO press release distribution service SectIon 5: PreSS releaSe Seo rePort § Monitoring access and traffic reports § Tracking PR campaigns with web analyticsHow unique content and images can help your SEO in 2017: Readers share unique content more often; Drive quality traffic and reduce bounce rates; Increase your SEPR for overall website;Nah, sekarang kita akan bahas bagaimana cara penulisan press release yang benar sehingga media online dengan senang hati menerbitkannya. Optimizing your content starts with asking the big six: Who, What, Where, Why, When, and How. Only true for e-commerce companies. Press releases. Here you'll find more than 150 of the best press release examples from around the world. Then we’ll explore six best practices to optimize your press release creation and distribution processes to reach the. Press releases will continue to be written for the same reason they were written five years, 50 years, or even 100 years ago: to get in front of audiences with. PR Distribution™ is the leading Press Release Distribution service/platform, providing high-impact press release distribution to media outlets, search engines and more. Submit your press release using Press Release Jet. The quote was taken from an interview on YouTube: The first five to seven words in a headline matter the most. Following are the list of Top 100 High PR Press Release Sites List For SEO by page rank, You can simply use these sites to promote newly created products/services and websites. g. An SEO press release is written in a specific way, using a style and structure that are familiar to the core reader. According to a study by The Business Research Company, the global search engine services market grew at a compound annual growth rate of 16. L. An excellent SEO press release should offer the main keyword within the title, summary and shut on the start of the press release. Though the primary purpose of a press release is to share news about your company, it can also incorporate SEO to generate what we've found to be one of the best ROI's in internet marketing today. Read the latest news releases, global press releases, PR advices, SEO tips. Dorin • 5 years ago. Aug 9, 2017 Messages 2,398 Reaction score 2,770. WASHINGTON – U. com. Maybe you just. Connecting Your Press Release to Readers. Maintaining a 1-2% keyword density is a good rule of thumb. SEO benefits: Press release sites can help to improve your search engine rankings by providing valuable backlinks to your website. Staying Power. There are many free press release submission sites that provide dofollow backlinks to your website which is very helpful in. In other words, Google is fighting against crappy press releases, press releases which exist for two purposes: 1. • Avoid fluff. 0. November 2017 (4). Search Engines and SEO / Google Search and SEO 2:26 am Nov 3, 2023; Forum Moderators: Robert Charlton & goodroi. journalist) but that you are also writing for a machine (e. Do you want to learn an SEO strategy that works? SEO where you can build authoritative links that will catapult you to the top of the SERPs without risk of a Google slap or penalty? Pure White-Hat SEO strategy where you can sleep at night AND build traffic-busting websites. The structure of a press release doesn’t deviate all that much, as you’ll see from our downloadable template. Proofread before publishing. A (Brief) History of Press Releases for SEO. Sites that syndicate your release usually take them down after a certain amount of time. But since they’ll be nofollow links, they may not help your SEO. Well, the answer are press releases. This can be done by creating high-quality content that will. Include contact information. Associated Press style also implies writing numbers in a special way. A US court has instructed Google to pay no heed to the Canadian Supreme Court's recent edict we covered a while ago: Canada Orders Global Google De. Blog. Step #4: Write Your Press Release Lead. To get the best from this useful resource, you should not just consider that you are writing for a human (e. The expanse of organic search is no exception in the field of marketing, which continues to grow on a yearly basis. Your press releases need to be relevant to both parties. Every year, Google is forced to resort to new solutions regarding secu. search engine rank. Power Up Your PR and SEO Efforts in 2017. CryptoUse a formal, direct tone. 10 minute read Written by Kent Campbell Updated October 26, 2023 An SEO press release often ranks well quickly for reputation management purposes but. It has been our experience that online. Companies or PR pros draft a release to generate news coverage on issues, events, or products. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. I really love to read such a nice article. Press releases are a fundamental marketing tactic that's evolved over time. But the changes we've seen to this point are nothing compared to what's coming next. g. Keep the title tag short. The underlying content of a site will always be king. We typically write a story from a news angle and include your company as an industry example. On March 11, 2015, Tom Bergin of Reuters reported,. Pigeon Expands (UK, CA, AU) — December 22, 2014. Many businesses in fact, have already begun the countdown to the New Year, which also happens to be one of the. The target audience go for the passion realization and the problem solving aptitude you can deal with. UPCOMING JORDAN RELEASE DATES. When designing your site think about tablet and mobile platforms first. ” Here we are – a little more than 8 months later – and it appears that my article needs to be updated. However on-site press releases are also of benefit as part of an effective Search Engine Optimisation Strategy for your site. In this tutorial (Part 1) I cover many topics briefly so that you know what's going on in 2017. Press releases put your content out there on the web for an audience to view. . Posted on February 14, 2017 March 22, 2017 by Excellence SEO What is Press/News Release? A News discharge is just a written communication to the news media to declare anything that’s claimed to be news worthy, the primary idea is to attract favourable media reports that will bring positive marketing for services and merchandises mentioned in. Backlinks are valuable from top magazines. The world of SEO continues to change at lightning speed. The Moz Blog. One of the most important SEO strategies to use in 2017 is content marketing. Press release submission is an important part of SEO and can be a great way to get your business noticed. 0% 3 Tips on How To Write Effective Press Releases for SEO. Start date Dec 28, 2017; Tags black hat seo press release Effect of Press Release on Ranking Positive Votes: 2 100. A good Press Release should be short but Attention-catching, meaning it should be interesting, solution savvy, and valuable to the readers. Very interesting to read. a) Keyword Optimization. This site uses cookies to improve your experience. Our Press Release Distribution Customers Have Had Their Press Releases Syndicated. By analyzing key metrics, it becomes possible to assess the effectiveness of press releases in enhancing search engine optimization efforts. Following the best retail sales in company history last year, Kia America began 2023 with a record-setting January performance of 51,983 units, up 22. Since its humble beginnings in 2004, this is where SEO happens. 5. There. That said, press releases are still a powerful SEO tool when. A good example of a website that still sees desktop search as its main source of search traffic is Tripadvisor. 6. Here’s what Google spokesman John Muller said about this: IGuestBlog. Replies. Black Hat SEO. Valheim Genshin Impact Minecraft Pokimane Halo Infinite Call of Duty: Warzone Path of Exile Hollow Knight: Silksong Escape from Tarkov Watch Dogs: Legion. Air Jordan XXX1 "Black Cat" Release Date: March 10 Price: $185. Press release service companies guarantee that your PR will get the attention of bloggers, columnists, and the overall population alike. Remember—press releases should be easy to read and concise, not exceeding 400 words. Strategic placement of keywords throughout the content helps search engines understand the topic and context. 2. But unfortunately, a lot of people in the SEO industry use press releases the wrong way. The changes that took place in 2017 were of a different, more fundamental nature, lurking just below the surface & impacting the future of online marketing. 2016 was a significant year in the realm of search engine marketing. 3. . 7 million people in Canada and 222. The relationship between press releases and SEO. News releases (or press releases) were once printed documents that were mailed from a company or a company’s public relations agency to. Share on Facebook Share. My skills include SEO, Content Marketing, Link Building, Press. 112. Press Releases High Purity Quartz Sand Market Reflecting a CAGR of 9. Title and description tags still matter. The changes that took place in 2017 were of a different, more fundamental nature, lurking just below the surface & impacting the future of online marketing. LinkedIn. NEW YORK, Nov. SEO. /PRNewswire/ -- The JM Internet Group (a leader in online SEO training, is proud to announce the publication of the 2017 edition of. Top 7 Powerful Off-Page SEO Techniques and Trends Well in 2017 Sep 22, 2017Itulah informasi mengenai jasa press release premium di media berita nasional yang perlu Anda ketahui. The purpose of press release is to share news content for people of interested parties of business. 5 inches. For years, Google. These PR tools are relatively simple to setup and send out. Try to make your press release as descriptive as possible. That’s why a well-thought-out, engaging headline is perhaps the most important aspect of your press release. Great SEO And Digital Assets. SEO 2017 as it's meant to be heard, narrated by Smokey Rivers. It was serialized in Kodansha's Weekly Shōnen Magazine from February 2014 to April 2018, with its chapters collected in. SEO benefits: Press release sites can help to improve your search engine rankings by providing valuable backlinks to your. What you may not realise is that practicing. It premiered on KBS2 on September 11, 2017, and aired every Monday and Tuesday at 22:00. A press release is a formal announcement made by a business sharing newsworthy information relating to its latest business development with the media and other interested parties with the aim to generate press coverage. It sees. 1. As the case of ENX2 Legal Marketing illustrates, a well-executed press release SEO strategy can enhance your online presence and extend your reach, thus driving more traffic to your website and potentially increasing your leads and conversions. If you are concerned and the press release is for visitors only, you can nofollow links from press release to your site. Entertainment (standing for "Network of Asia"), before being renamed to Fantagio in. Nov 2, 2017, 08:30am EDT. Back then, they used article directories. A great press release even has SEO in mind during creation. Control Your Story. Untuk informasi lebih lanjut bisa hubungi langsung Doremindo, di hotline 021-54361493, WhatsApp: 0856-880-8066 atau e-mail: marketing@doremindo. There are many wedding rings on the market. 3 Include clear intent. It's time to get with the times and use press releases the way they were intended to be used. Before your next press release, learn our SEO best practices for optimal results. Like everything used to boost SEO success, press release links started out well. Many SEOs point out that reducing the number of URLs in sitemaps yields more effective crawls. PR-Inside. com. Below are 3 smart ways to write killer press releases for SEO. (Content Promotion/Doremindo) content promotion. 7% from 2015 to 2020, reaching a value of nearly $46. Our preference is PRWeb for their high domain authority, (they’re all in the 90+ range) and their approachable pricing. Yet despite its popularity, digital marketers don’t allocate a big part of their budget to content marketing. Using too many links makes. One of the best ways you can market your business online is with a Press Release. Here’s what Google’s John Mueller said about it in 2018: “ (W)e try to. You’ve probably seen them and either laughed and thought, “I’m glad that wasn’t my business,” or if you’re like me. Press release companies utilize groups of experienced experts with years of experience in composing and enhancing press releases. #2: Keyword research. 0% Negative Votes: 0 0. Latest Press Releases from The Associated Press, the definitive source for independent journalism from every corner of the globe. The power of a strong press release lies in its. Release Date: February 25 Price: $170. SEO allows you to appear based on the keywords consumers use in a search. Improve Your SEO. Press Release Submission in SEO. 21 Bn during 2022-2030, accelerating at a CAGR of 3%. Send your news out to various high-quality media channels worldwide, from print and TV to social media, and target distribution by industry or location, all in just a few hours. org. Cost-effective: Press release sites offer a cost-effective way to distribute your news and announcements, as they are often much cheaper than traditional PR methods such as advertising or hiring a PR agency. A press release is a conduit from a company, firm, or an organization to a journalist or news outlet with the intent of gaining coverage for the company, firm, client, or organization. Google likes to give the best positions to websites that are highly relevant and are at the same time. Over on ClickZ last week, Andrew Edwards asked, “Is SEO dead? ” You can read his column and the 42 comments that it generated for yourself. Get more accurate and efficient results with the power of AI, cognitive computing, and machine learning. Include a name, email address, and phone number. Read this brief 8-page guide to understand the following: How press releases boost SEO Writing press releases for SEO The pros and cons of a press release SEO strategy Using press releases in your SEO efforts Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our. By inserting a trip to Action with your best press release distribution, you’ll be able to effectively reach your goals in driving traffic to. Traditionally, press releases were intended to facilitate communication between public relations and the media. The term "press release" refers to an official statement issued by a company to journalists or news organizations in response to a newsworthy event. CHICAGO – Researchers have found an imbalance in the brain chemistry of young people addicted to smartphones and the internet, according to a study presented today at the annual meeting of the Radiological Society of North America (RSNA). Young Cop) is a 2017 South Korean action comedy film directed by Jason Kim (Kim Ju-hwan) and starring Park Seo-joon and Kang Ha-neul. Here are some tips for writing an effective press release: • Put a focus on action verbs and benefits. With those pointers in mind, it's much more likely your press release will help your SEO. Customs and Border Protection today released monthly operational statistics for October 2023, which show an overall decrease in. Take advantage of keywords within your PR. If you are distributing your press release to the general public, keep it to around 300 words. When done properly, online press releases can:. Include multimedia in your press release to boost its SEO performance. But the changes we've seen to this point are nothing compared to what's coming next. While some SEO techniques have been used for several years, there will be many new ones that you have to pay attention to. If you’re not a content lover, you’re going to let out a little groan when I say that the best survey-based coverage is generated by not one, but two press releases. Your press release will appear when they search for your product, service, or business by name.